Throughout my career, I have gained a diverse experience in product management and content strategy - from my time launching a mental well-being app at Lotic.AI to leading production teams at ICON Digital. I am eager to leverage this unique background to deliver business solutions.
Working cross-functionally with designers and developers in an agile environment, I lead digital strategy and content experience initiatives for its well-being app, leveraging insights to build personalized content paths that drive engagement and user satisfaction. I spearheaded the development and launch of a proprietary content management system, facilitating the delivery of personalized well-being insights to users.
In my role, I provided consultation and production services for brands such as Cognizant, Uber, The Stories Company, Idea Couture. I played a key role in securing and retaining major clients such as Twitter, Google, and Microsoft, by aligning content production with client needs, contributing to the agency’s growth and reputation in high-profile ad campaigns.
I managed content workflows for high-profile campaigns, optimizing operations for major clients such as YouTube Music, Microsoft, and AMEX. ICON Digital is an industry-leading visual communications agency that transforms spaces through display graphics, digital signage, commercial print, and original content.
As Senior Video Editor at Asterisk Media, I conceptualized, shot, and edited nearly 1,000 project deliveries, often managing six or more projects simultaneously in a fast-paced, high-pressure environment. I collaborated closely with the Creative team, contributing to campaign ideation and driving impactful solutions that minimized revisions.
moody.moral@gmail.com
